Design Psychology with Hoda Jaludi

As a full-time professional Interior Designer and Design Psychology Coach, Hoda Jaludi combines her psychological expertise with her eye for style and design. Hoda sat down with us to discuss the field of Design Psychology, the benefits of owning plants, and her design process.

Full Name:  Hoda Jaludi
Age:  31
City:  New Jersey
Occupation: Interior Designer, Design Psychology Expert, Owner of KARAMA by Hoda
Education:  BA Psychology

Tell us a little bit about your education and career path. 

I graduated with a degree in Psychology. After college, I started to freelance in designing. Soon after, I became a certified Interior Designer. However, I still enjoyed Psychology and decided to blend my two passions and become a certified Design Psychology Expert.

What can you tell us about the field of Design Psychology?

Design psychology is the psychological study of design, and how factors like colors, environment, and lighting affect one’s well being.

How did you decide this was something you were passionate about pursuing? 

I was inspired to study Psychology at university because of my father who was diagnosed with schizophrenia and bipolar. I wanted to learn more about the human mind and how I could personally help my father. Although I loved learning about it I still was passionate about designing. It took a few years until I put the two together. It felt like my calling to mold the two together – use my designs to help people.

“There is nothing more important to me than creating a peaceful and purposeful life. For me, it’s more than mere design. It’s a portal to a more peaceful existence and an escape route from any negativity.

Tell us a little bit about your design process. Where do you draw inspiration from? 

I love to bring my knowledge of design psychology in the products I create. The colors and textures are an important piece of creating a product. I like to start with how this item will make a person feel.

I definitely draw my inspiration through nature and my feelings. There is nothing more important to me than creating a peaceful and purposeful life. For me, it’s more than mere design. It’s a portal to a more peaceful existence and an escape route from any negativity.

What are the benefits of owning and caring for plants in your indoor space? Why does owning plants have a positive effect? 

Plants help reduce stress and create a feeling of well-being. Work environments that include plants provide more productivity and calmness.

How do you decide what types of plants are best for a client’s space? 

The best way to pick a plant for a client is to know their lifestyle. Do they have time to care for plants? The last thing you want is a client to feel upset when they come home and see a plant dying. Choosing pieces that speak to them and their lifestyle is important.

What has been the best moment of your career thus far?

My best moments have to be when I see my client’s reaction to their space or when a customer incorporates a piece into their space. Envisioning something in your mind and bringing to life is one thing but receiving a happy response makes all the hard work worth it.

What does a typical day look like for you?

My day starts with meditation, my favorite place to meditate is by a window that is facing the woods.  After my morning rituals, I head to the studio and start creating some magic. There’s always something new happening when running a brand, which makes it fun!


Shop Hoda’s Plant Picks

Medium

Snake Plant

in Rosewood pot

Small

Parlor Palm

in Rosewood pot

Large

Ruby Rubber Tree

in Rosewood pot